Choice Machinery Group Announces New National Sales Manger


Choice Machinery Group, of Holland, MI, has named Ed Strahota as their National Sales Manager. Strahota has more than 25 years’ experience in the woodworking industry managing machinery sales for various companies. Early in his career he worked for Midwest Automation in a variety of roles including the last six years as Manager of the Countertop Division.

Strahota finds himself coming home to a familiar product line to work with at Choice Machinery Group as they acquired the Postforming and Countertop Division of Midwest Automation in 2018.  Choice Machinery Group also manufactures the iconic brands of Ritter Machinery and Evans Machinery as well as custom machinery under their Choice Machinery label.

Strahota resides on the western rim of the Chicagoland with his wife. He holds a bachelor’s degree in cross-cultural communications, and still keeps his hands busy with home building and woodworking projects!