FOR IMMEDIATE RELEASE
Redesigned Website Highlights Innovation, Custom Solutions, and Commitment to Customer Success
Holland, MI, January 14, 2025 – Choice Machinery Group, a leading manufacturer of custom and standard machinery, is proud to announce the launch of its newly redesigned website. The refresh delivers a visually compelling, user-friendly, and informative platform that better serves customers and suppliers while effectively showcasing the value Choice and its sub-brands bring to the woodworking industry.
Choice Machinery Group has made strategic acquisitions in recent years, bringing together three well-known equipment manufacturing brands: Evans Machinery, Midwest Automation (now unified as Evans Midwest Machinery), and Ritter Machinery. The group’s initial focus was preserving the reputations of these legacy brands while building awareness of the newly formed parent company. With that foundation established, the time was right to invest in a significant website upgrade to enhance brand storytelling and highlight its expertise in custom equipment design and manufacturing.
Partnering with Marketing Metal, a local marketing agency for Radical job shops, Choice set out to create a fresh look that would clearly reflect the company’s mission to provide high-quality, value-driven, easy-to-operate, custom machinery to the wood products industry and beyond. With over 20 years of experience designing and building equipment for manufacturers, Choice Machinery Group is eager to build upon the trust and goodwill earned through Evans Midwest and Ritter Machinery and its more recent acquisition, Forefront Controls.
The new website also houses a new company overview video featuring interviews with the company’s founder Don Mulder, General Manager Jake Mulder, National Sales Manager Ed Strahota, VP of Engineering Matt Kooistra, and Quality Control Lead Zech Powers. The team shares the company's evolution and how its strategic acquisitions, location, and processes benefit customers and help further its mission to provide top-quality equipment to manufacturers of wood products.
For more information, please contact:
Choice Machinery Group Phone: 616-546-8225 Email: info@choicemachinerygroup.com
About Choice Machinery Group
Choice Machinery Group is a leading manufacturer of innovative machinery solutions, committed to delivering high-quality, reliable machines tailored to the specific needs of their clients. With a focus on engineering expertise and customer satisfaction, Choice Machinery Group serves a diverse range of industries with cutting-edge technology and customized solutions.
Media Contact
Jake Mulder, General Manager Choice Machinery Group | 616-546-8225 | jakem@choicemachinerygroup.com
Choice Machinery Group Unveils New Website to Elevate Customer Experience and Showcase Expertise